Stop Using Audience Vox Pops as Marketing!
It's as simple as that. A plea to companies (and the large ones are the most guilty as they have the most resources for marketing and for making the damn things) and theatres - stop using audience vox pops as marketing.
Sticking a camera in the audiences faces as they come blinking out of a show and asking them what they thought is lazy, uncritical and fake. Even when the show is good.
Do some proper marketing.
It's as simple as that. A plea to companies (and the large ones are the most guilty as they have the most resources for marketing and for making the damn things) and theatres - stop using audience vox pops as marketing.
Sticking a camera in the audiences faces as they come blinking out of a show and asking them what they thought is lazy, uncritical and fake. Even when the show is good.
Do some proper marketing.
THE VALUE OF A VOX POP AT A LIVE EVENT
As a reviewer, it takes me a few hours, often overnight, to fully process what I have watched. When I have a very enthusiastic or emotional response to a show, it doesn't always survive those hours of consideration. Sometimes, time gives a greater appreciation than the raw experience.
So, straight out of the theatre is the worst time to get either an honest or an accurate response to a piece of performance.
Rant over.